Remember a time (half a decade ago) when three TV brands, LG, Samsung and Sony, were at war and would often go head to head for the top spot? But, somewhere down the line LG started lagging behind, while Sony and Samsung continued fighting for the top spot. Not anymore. LG has sprung back into the slim TV race with the E7 4K smart TV. We played with it for a little while to understand what this TV offers. This is our take of the LG OLED TV E7.
Design
The LG OLED TV E7 is one of those gadgets that not only makes heads turn, but also compels you to fall in love with it; and we fell head over heels. It is by far one of the best-looking TVs we have seen this side of the decade. Built on a glass frame this TV is almost razor thin that looks as great on the table stand as it does on the wall. The transparent border gives this flat panel extra edge.
LG sent us the bigger version of the TV measuring 65-inches diagonally. The large screen has front firing DOLBY Atmos enabled speakers under it that has excellent resonance, but more on that later. The speakers give this TV a bit of a colour, as they have a silver grill over them. This is accompanied by a nice silver table stand, adding to the ensemble.
The rear hides all the ports — 4 HDMI, 1 Ethernet, 3 USB, a composite and component port. Since it is a smart TV, it is Wi-Fi enabled and will connect to all the current generation of Wi-Fi routers. The remote is air-mouse enabled, which means you get a mouse pointer on the screen and one can access all the on-screen features with it. Talking about which, the magic remote (what LG calls it) is quite comfortable to use and can be accessed easily with one hand. Dedicated Amazon and Netflix buttons are available, as well.
Performance
The set-up process was hassle-free and in about 10 minutes we were ready to experience this TV. The flat screen boasts of a 60 watt RMS 4.2 channel Dolby Atmos sound, combined with 4K Dolby Vision. Even though we were armed with this information, yet we were not expecting what hit us next — superb surround sound and vivid imagery. The blacks are deep, which make the colours pop out in 4k and HD resolutions. Video upscaling is available as well.
We played 4K movies and Full HD games on this TV, and we were not disappointed one bit. Fast paced actions scenes had no blurring or ghosting. Viewing angles are the best in class, 178 degrees to be exact. Which means this TV is fit for medium to large rooms where the whole family can enjoy a symmetrical viewing experience, no matter where they are sitting.
Users can play regular picture and music formats like JPEG and MP3 with ease. Since most devices these days are HDMI ready, connecting multiple is not going to be a problem as LG OLED TV E7 has lot of HDMI ports on it. If there is a need for more than we recommend switching one of the less used devices (like the DVD player) to the component port. The TV also has voice recognition that can be accessed via the remote control. This works well and could understand our accent, 90 percent of the times.
The LG OLED TV E7 runs not an Android OS, but its own WEB OS, which was a bit of a disappointment. The Android OS is much more flexible when it comes to apps, multi-tasking et al. The LG WEB OS is fine for the regular user who wants to watch programs on Netflix, or YouTube, but is not that great for the advanced users, who want more control over content and the kind of apps one would prefer on the telly. Barring this, the LG OLED TV E7 was wonderful and we loved every bit of sports, news and entertainment TV watching. Sadly, these are only available in full HD right now in India, nonetheless that too was not unsatisfactory on this thin tube.
Verdict
LG has outdone themselves with this TV. The LG OLED TV E7 is an absolute winner when it comes to the video and sound combination. In standby mode, this TV consumes just 0.3 W of power. Yes, priced at Rs 5,84,990 the LG OLED TV E7 is more expensive than its competition, however, none of them give you DOLBY Atmos and Vision support. If you have the money and are looking for a large screen for your living room, your search ends here.
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