Software-as-a-service (SaaS) is easily a popular narrative in India's startup ecosystem. While successful SaaS firms, such as Salesforce and Freshdesk, have made horizontal play in SaaS a strong focus, over the last 3 years, vertical SaaS product launches have overtaken horizontal ones, a survey by Signal Hill and iSPIRT shows. Besides, the report sheds light on the advantages of Indian SaaS startups over their US counterparts and verticals that show promise.
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