How artificial Intelligence is bringing a paradigm shift in patron experience

Artificial Intelligence (AI) is transforming the way technology blueprints are designed and executed to maximize productivity and incremental ROI. Leading brands in every industry have taken concrete steps to face-lift the various facets of consumer experience using AI. 

From Apple’s Siri, Microsoft’s Cortana, Google’s Voice Recognition, to IBM’s Watson, every leading business conglomerate is implementing AI to improve their consumer connectivity. The trend suggests a correlation between consumer centric companies and loyal base of consumers. The idea is to move beyond the static brand image and offer an experience which is more inclusive to the consumer. 

With incredible benefits to businesses, AI ranks as one of the top and best technologies that marketers of every company look up to, bringing a paradigm shift is providing consumer experience. 

Big Data impact on AI

The prime dominance of AI is the ability to extract huge volumes of data and transform it into identifiable patterns and aid in better decision making. Data has always been fluid. The only difference is, today marketers are processing the data collected by a palette of mediums like social network, website conversion rates and consumer interaction rates, to add incremental revenues. 

Consumers too are responding to the publicity around the brand and are associating with them. Data gives the velocity to a brand in reaching out to a palette of consumers by drawing insights from various channels where the consumer has left his footprint – both digital and physical. 

The trend is accelerating as it is estimated by IBM that 2.5 quintillion bytes of data is created every day. This is just the beginning of a tsunami of data given that 90% of the data in the world today has been created in the last two years alone. 

The AI Precise-Predict-Perform mantra

The ability of organizations to adapt to dynamic trends of consumer behavior is the mantra to succeed and stay in the business for long. For instance, consumers can now set their priorities and preferences on online shopping portals to get the best results. AI can automate this entire effort, making the relevant and best results displayed to the consumer without any selection process made on behalf of the consumer. 

Predicting consumer decisions are rapidly becoming more uncomplicated and certain with incorporation of AI. Businesses are developing AI programs that track consumption patterns including products viewed, time spent on the website, and the products revisited to name a few. Based on the activity log, the program makes smart predictions and suggestions within the portal that match the consumer’s buying behavior. 

Enterprise’s tryst with AI

Utilization of AI for smoother consumer experience helps any company target its most important consumers efficiently. AI can also predicts anomalies in the systems which can be used to predict the change in sales pattern, acting on this a business can fix the portal or understand the product features better and improve consumer experience. 

AI can bring about a radical growth for any enterprise by predicting the current trends accurately. According to Gartner, by 2020, customers will be able to manage 85 percent of the interactions with an enterprise without human intervention. 

Evidently, AI is here to define and redefine the way industries function, transforming data into a valuable knowledge asset and a catalyst for disruption. 

Enterprises need to take smart advantage of this and move in the direction of offering personalized solutions and services to customers. 

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