Airtel's revised 4G plans competent enough for Reliance Jio?



In the battle for the best telecom network in India, Reliance Jio currently has an upper hand with its cost effective plans. The carrier ensured that customers are hooked on to its network with the initial “Welcome Offer” which offered unlimited 3G/4G data plus voice calls to all its customers. 

But now that the plan has concluded, Jio has announced an attractive paid plan which gives users 30GB of data for Rs 303 per month along with unlimited calling to all networks. To avail this particular plan, customers will need to be members of Jio Prime, which costs a further Rs 99 per year. Customers will have to recharge for at least Rs 149 per month to keep their benefits in tact. 

Keeping this in mind, Airtel is trying to combat this with a new wave of plans of its own. There are currently two plans that have been announced by Airtel, one which costs Rs 149 per month and the other for Rs 349. Both plans have similar benefits, with the only differentiating factor being voice calls. 

With the Rs 149 plan, the network offers 15GB of 3G/4G data along with unlimited Airtel to Airtel calls. The Rs 349 plan, on the other hand, comes with the same data benefits plus unlimited voice calling to any network in the country. As you can see, this is not quite on the same pegging as Jio’s plans. However, considering that Airtel has a significantly better data network which spans across India, we're sure the customers won't mind the price difference much. 

Although Airtel’s plans offers 15GB of data per month, usage will be capped to 500MB or 0.5GB per day. Jio’s cap is slightly higher at 1GB per day. So if you think you're going to have 15GB of high speed 4G data with Airtel's plan, you'll have to think again. It's clear, however, that Airtel has done some research into the market and decided to release this plan accordingly. With the Rs 149 plan, customers will be paying about Rs 10 per GB, which is pretty remarkable when you think about it. It's pretty fascinating that the arrival of Jio has forced competitors to significantly cut down their data costs. This can only be a good thing for the market.

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