Microsoft and Tata Motors join hands to redefine connected experience for automobiles

Tata Motors and Microsoft India today announced a strategic partnership which will brings both the companies to build-up on Tata’s vehicular technology. This collaboration is supposed to lead to two way growth for both the companies and take the in-car technology to the next level. Microsoft will take up its artificial intelligence (AI), machine learning and IoT capabilities to transform upcoming vehicles from Tata. 

The first vehicle to showcase the idea behind this partnership is slated to be launched at the 87th Geneva International Motor Show scheduled on March 7 2017. The upcoming car will be showcasing the enhanced driving experiences, and will be the first car under Tata’s sub brand Tamo. 

"Using IoT (internet of things), AI (artificial intelligence) and machine learning technologies, we will provide vehicle owners in India and across the world a safe, productive and fun driving experience," Anant Maheshwari, President at Microsoft India, said. 

Tata will be using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of their customers into their cars. 

Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, "With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers”. 

Tata Motors CEO further added that he saw the tie-up creating new revenue opportunities for the company as car buyers increasingly look for value-added services.

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