If you have been following the news headlines lately, then you must be having an idea about the huge growth in Indian smartphone market . According to a recent report from market research firm International Data Corporation (IDC), India registered 109.1 million units of smartphone shipments in 2016. Despite of the demonetisation drive in November, there is a marginal 5.2 per cent of annual growth in 2016.
In the fourth quarter of 2016, smartphone shipments reached 25.8 million units. Despite of registering similar volumes as the last quarter of 2015, the number was lower by 20.3 per cent in comparison to third quarter of 2016.
The drop in numbers were noticed due to the decline after an all-time high festival quarter and demonetisation in early November. As a result, November and December recorded low sales number.
"Feature phone to smartphone migration has slowed down as prices of smartphones are still quite high for a feature phone user," said Karthik J, Senior Market Analyst, Client Devices, IDC.
As expected, Chinese smartphone companies led the table by a huge margin. The share of Chinese vendors reached a whopping 46 per cent in the fourth quarter of 2016. While the China-based companies achieved double shipments in comparison with the last quarter of 2015, the domestic vendors went as low as 19 per cent.
Samsung was hit largely by the Note 7 blunder, as the sales went down by 13.1 per cent in the fourth quarter of 2016. Surprisingly, Samsung still continued to lead the smartphone market with 25.1 per cent share. It is said that the J-series drove Samsung’s business in the country, which led to 3.2 per cent growth in the shipment in 2016.
The second spot is ruled byXiaomi with 10.7 per cent share against 3.3 per cent share in the same period in 2015. Looks like Redmi Note 3 has been more than a blessing for the company in the previous year. Year-on-year shipments grew threefold while sequential growth was 15.3 per cent.
Lenovo (own Motorola as well) went down to third place as shipments declined by 17.4 per cent sequentially in the fourth quarter of 2016 and 14.5 per cent over same quarter of previous year, the report noted.
With increase in shipments and sales number OPPO has also made it to the top five list with 8.6 per cent share. It is quite interesting to see Chinese players leading the list with major market shares. This will surely intensify the competition among Chinese players, but its high time for the domestic players to make the right now.
In the fourth quarter of 2016, smartphone shipments reached 25.8 million units. Despite of registering similar volumes as the last quarter of 2015, the number was lower by 20.3 per cent in comparison to third quarter of 2016.
The drop in numbers were noticed due to the decline after an all-time high festival quarter and demonetisation in early November. As a result, November and December recorded low sales number.
"Feature phone to smartphone migration has slowed down as prices of smartphones are still quite high for a feature phone user," said Karthik J, Senior Market Analyst, Client Devices, IDC.
As expected, Chinese smartphone companies led the table by a huge margin. The share of Chinese vendors reached a whopping 46 per cent in the fourth quarter of 2016. While the China-based companies achieved double shipments in comparison with the last quarter of 2015, the domestic vendors went as low as 19 per cent.
The second spot is ruled by
With increase in shipments and sales number OPPO has also made it to the top five list with 8.6 per cent share. It is quite interesting to see Chinese players leading the list with major market shares. This will surely intensify the competition among Chinese players, but its high time for the domestic players to make the right now.
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