New 'Micromax Home Assist' app launched for ACs

Micromax Informatics has launched a new range of air-conditioners with "Micromax Home Assist" application to help smartphone users who can place servicing requests through the mobile app. 

The app will also assist potential customers to schedule demo requests, the company said in a statement on Thursday. 

"We are introducing the 'Micromax Home Assist' application for our AC and TV consumers to help facilitate, raising any enquiry or complaints with utmost ease and faster redressal," said Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd. 

Micromax has extended its product portfolio with the launch of seven split air-conditioners and one Window air-conditioner. 

"The key differentiator for our air-conditioners is the local innovation that we have built as per consumer feedback, along with the right implementation. We believe that as a brand we are very well entrenched to grow this category," Agarwal added. 

"Micromax Home Assist" app is available for download on Android and iOSplatforms. 

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