For the launch of Moto G5 Plus e-commerce marketplace Flipkart has introduced a buyback guarantee program for the device. The device will be sold exclusively on the Flipkart marketplace for a period of 9 to 12 months, starting March 15.“Over the past nine months, we have seen all devices by Motorola being launched on the Flipkart platform exclusively. We have also observed that smartphones is a 90%-plus repeat category for us and it is mostly existing customers upgrading their phones. While they do this every 15 to 18 months on offline, on the Flipkart platform we see upgrades almost every nine months,” said Ayyappan R, director at Flipkart.
He added that the repeats were driven by affordability and low-cost EMI for consumers. For January-February 2017, the marketplace commanded 65% of the share of online smartphone sales in India.
He added that in order to ensure maximum returns on the old device, Flipkart will offer to buy back the device at a pre-set value. “Think of it as buying an insurance cover for the phone. The price for the device might get revised but Flipkart will buy it back at the value agreed on. In future we intend to increase this scheme to other devices,” said Ayyappan.
Bengaluru-based Flipkart had introduced the online product exchange program in 2016, starting with televisions.
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