Amazon India sold 2.5 lakh units of Xiaomi’s Redmi 4A in under four minutes during its exclusive launch on March 23 at 12 pm. The marketplace said it was the fastest phone to sell on the platform, witnessing 5 million hits per minute on the site and orders spiking to a record 1500 per second.“We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from,” said Noor Patel, director of category management at Amazon India.
Smartphone is the top-selling category in Amazon and in 2016 the smartphone business for the platform more than doubled in terms of units according to a statement shared by Amazon India.
Rival Flipkart claimed a 65% marketshare in the sale of smartphone category for the period of January-February 2017 in an interview given to ET earlier.
The exclusive tie-ups with smartphones device makers drives a large part of revenues for online platforms which typically assist these companies in distribution and marketing.
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