Global traffic systems provider 3M is using real time data analytics to help commuters in Bangalore and Jaipur for travel safely amidst increasingly challenging driving conditions.The OEM has built this platform after taking feedback from citizens and authorities from metros across India.
They are collecting data from sensors installed at critical locations across the city and from government departments like pollution control board, weather, and police control room, traffic and many more.
“The first set of data comes from roadside sensors which measure the amount of traffic flowing, tracks air quality, their number plates. This opens up a host of other applications like surveillance for theft vehicles, how many non state vehicles enter a particular state, noise level and even CO2 content in the air,” Atul Shukla, VP, Traffic Safety and Security Business, 3M India.
Their Variable Messaging System sometimes picks up data directly from those sensors or the data goes back to the manufacturer’s server and comes back to 3M’s system. Their data analytics platform sits on top of the sensor and cloud based data sources and performs real time and automated scenario based analytics on traffic. Their platform is automated and does not require manual intervention unless in case of emergency response messaging / disaster management.
This information is then displayed on digital signboards at important intersections of the city. This platform is based on open standards and built internally by the engineering team of 3M at Bangalore.
The pilot project has been implemented so far in Jaipur and Bangalore. “Variable messaging system is not new. But we are trying to bring intelligent, useful information like traffic updates, movement of ambulances, pollution updates, weather and even emergency messages which can changed from time to time, “says Shukla.
Shukla points out that the earlier messaging boards had the same information across cities and was not localized. There was no real time intelligence built into it. While the current messaging boards according to Shukla have crisp messaging and the information keeps changing according to data about a particular street.
“Earlier all the boards looked the same. The messages were long and same across cities. Ours is not dumb displays and has contextual information built into it,” says Shukla.
Moving into the future, 3M adds that few other metro cities in India have signed a contract with them for their real time analytics based variable messaging platform.
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